The "Everything Else" category includes mostly direct traffic (people entering the domain name and visiting the site directly) and referral traffic (links to site from other sites).
This section may also include any other campaigns that may have brought traffic to the site that do not fit into the categories BringShare currently supports.
- The "Total" section calculates the data provided within the BringShare dashboards (SEO, Social, Paid Search).
- The "Everything Else" data is pulled in from Google to account for the data described above.
- The "Grand Total" combines the two to display your full results!