A leads-based website, in a very general sense, is a website that does not have a shopping cart on it. With a leads website, money is not generated on the site, but further into the process. These types of sites are typically created to be informative or educational instead of created to generate revenue on the spot. These sites are instead used to generate some other type of action, such as filling out a form or generating a phone call. If the primary purpose of your website is to do something other than collect money right away, you should select the leads profile type.
Since a leads website does not base its business on generating revenue on-site, effectiveness is measured in conversions instead of revenue.
- A marketing firm
- A dentist
- A law firm
- A blog
An e-Commerce websites would be almost anything that has a shopping cart on site. Have a store that sells t-shirts or baseball bats? That's e-Commerce. If I can view a product, add it to my shopping cart and pay you -all within your own website, you should select the e-Commerce profile type.
Because an e-Commerce website bases much of its business on revenue generated onsite, effectiveness is measured by revenue and dollars instead of conversions.
- A t-shirt store
- A baseball bat store
- An online book store
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