April 9, 2013

How to: Find Branded Keywords (and all of their variants) with Google Advanced Segments

A step-by-step guide to determining branded keywords driving traffic to your website using Google Identifying branded keyword traffic can be a pain. Typing up every possible variation of your website and/or brand name is not the way to go about it. Instead, look no further than the branded keywords that are already driving traffic to [...]

March 8, 2013

Agencies: How to Know When It’s Time to Fire A Client

A few years ago, I was running my digital marketing agency and experiencing the challenges of client service. Most of the time, working with clients was fun and extremely rewarding. However, there always seemed to be one outlier that made me want to create a gmail filter to auto-delete all of their emails.  (FACT: I [...]

Tagged , , , |