January 12, 2012

Paradise by the (Social Media) Dashboard Light: A Value Proposition

Remember when a dashboard had something to do with a Meatloaf song and used to refer to that long expanse of molded plastic between you and the windshield of your father’s car? Well neither do we, but we do know the term “dashboard” has become as ridiculously hot as Kardashian or Bieber – those ubiquitous references that have a lot of people shaking their heads in confusion and confessing – “I just don’t get it!”

Relax, that’s why we’re here…to help you get it.

You see, most of today’s dashboards are really just masquerading as snazzy little infographics: they provide information you already know and present it all gussied up in hipster graphics to catch your eye.

Cool? You bet.  Truly informative? Not so much.

This is where BringShare’s social media dashboard is like a breath of fresh air – it shows real value by actually telling you something you didn’t already know. Here’s how:

Automated brilliance vs. manual pain in the…

With BringShare, all of your data from social media channels – YouTube, Facebook, Twitter, LinkedIn, MySpace – are automatically combined to give you a complete picture of your social media impact. This includes insight on total traffic, visit value, conversion rate and sales. Not only is it lightning fast, it is down-right helpful and intuitive the way should be.

Now if you want to get this same kind of information from Google , you must do it manually for each social site, review it independently, and export it to view it side-by-side (not combined) with all of your other channel information to begin making sense of your social media data. Not so helpful and a colossal waste of your valuable time.

Data that speaks volumes

Crunch it, misinterpret it, and forget it. This is an all-too-common scenario when people spend countless hours trying to make sense of raw data, and BringShare knows it. That’s why we dig deeper to provide information that is truly useful to marketers.

For example, behold the brilliance of these bright lights on our social media dashboard:

Visit value:

Want to know what a visitor is really worth and if you’re investing in the right visitors? Of course you do, which is why BringShare dissects available data points to reveal – in dollars and cents – just how valuable visitors are across your social network platforms.

For example, if you have a $2 visit value from Facebook but only $1 visit value from Twitter, you can clearly see that Facebook visitors are twice as valuable to your organization. This is valuable, measureable data that drives informed marketing decisions and can be easily and accurately justified.


Conversion rate:
Everyone wants exceptional conversion rates, but not all social media conversion is equal as BringShare will quickly point out.

The beauty of conversion rate data is that it becomes a truth detector of sorts. It peels back available data to provide even greater insight. Suppose your Twitter and Facebook visit values are the same. You can dive deeper by taking a look at the conversion rate to find how they truly differ.  We can now see that the two channels are not so equal.  And just like that, data-driven insight points the way to a more advantageous direction.





A few promises

When it comes to our social media dashboard, we promise no Bieber, no Kardashians and no infographically cool hype – although we confess we think our dashboard is rather snazzy.

What we do promise is simply this: data that helps you make smarter decisions – decisions that ultimately lead to better results.  And to us and our marketing brethren, that’s a clear slice of paradise.

Now, isn’t it time you got your social media dashboard on?


BringShare is digital marketing software that pulls all of your digital marketing data into one convenient place, saving you time and money. Sign up for a free trial of BringShare to get started with your SEO, Email Marketing, Social Media, Paid Search and Website Performance Dashboards. We make it easy to track all of your digital marketing in one place.

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