June 20, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Google Introduces “Google My Business”, A New One-Stop Shop To Help Businesses Get Found Online – TechCrunch

Google recently released “Google My Business”, a platform for businesses that allows them to easily manage items, such as updating business information and  communicating on Google+. This new launch is not only for new users, but those previously on Google places for business will also be updated to the new changes. To learn more on this release read this article. Read the article here

2) PPC Budget Forecasting 101 – Search Engine Watch

Reducing the time spent on forecasting  your PPC budget can free up time for you to work on strategy. Clients seek answers to their budget and how they can increase their conversions, finding a way to easily forecast your budget can help provide you with these answers.  Read this article to learn more about “budget forecasting 101” and how you can increase the efficiency of forecasting your budget. Read the article here

3) Microsoft Shuttering Bing Ads Express – Search Engine Land

Bing Ads Express, recently launched by Microsoft last October, will be discontinuing on July 30th. The product was intended for small businesses to have a way to easily automate their paid advertising. Those using Bing Ads Express will be transitioned over to Bing Ads at the close. Read the article to learn more about this announcement and transition. Read the article here



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