July 25, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 85% of Retailers Say Paid Search is Most Effective Acquisition Channel – Search Engine Watch

The SEO and Paid Search efforts are paying off for retail customer acquisition according to a newly released study. Those retailers surveyed provided that paid search was the most invested channel, also driving the most revenue into 2013. To learn more about the other sources leading retail acquisition and to get a full look at the study read the article. Read the article here

2) 5 Content Questions to Guide Your Site Redesign – Search Engine Watch

Before redesigning your site, one item to consider is what should be changed or updated? Having a grasp on your current content can help you to build out a new strategy and review where you currently stand. The five questions provided in this article will help to get you thinking of how to move forward and what to consider. Read the article here

3) 88% of Organizations Are Undergoing a ‘Digital Transformation’, According to Study by Brian Solis of Altimeter Group – Search Engine Journal

A new study finds that digital is becoming an increasingly important component of organizations as 88% of those surveyed replied. Among the highest of the ways companies are turning to digital are social media, mobile and search.  Read the article to learn more about the “digital transformation” studied here. Read the article here

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