August 22, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 3 Simple Ways Email Can Drive SEO Results – Search Engine Journal

Email marketing is a great way to reach your target audience. Using email campaigns to help boost your SEO traffic can be an added benefit. One way to do this is to create engagement by adding call-to-actions to your email campaigns. Read the article to learn more about this tactic and others to use email to increase your SEO. Read the article here

2) The danger of vanity metrics: Creating a reality distortion field – The Next Web

Focusing on all metrics is not always a good thing. Vanity metrics can provide a false view of the reality of your performance. Though these numbers are big and improve the look of performance, they might not be the best metrics to focus on. Learn more about vanity metrics here and how they can distort reality. Read the article here

3) Are your Product Listing Ads ready for August 31st? – Inside AdWords

AdWords has been working on a transition for their users from the Product Listing Ads (PLA’s) to the new Shopping Campaigns. An upgrade tool was released earlier this month to assist users in the transition. This article provides an update on what users can prepare for as the transition nears and how to continue your transition. Read the article here

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