September 5, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 4 Things Your Competitors Are Doing This Q4 to Crush You on Google – Search Engine Watch

With holidays approaching, it’s time to make sure your e-commerce strategies are prepared. By understanding where your competitors will be focusing their efforts, you can gain additional knowledge on where to focus. Giving you an edge in your strategy this holiday season. These four items will provide great direction in getting started with holiday strategy planning. Read the article here

2) Visual Attraction: How to Captivate Your Visitors’ attention – Search Engine Journal

Understanding how your users will interact with your website is important for digital marketers. Knowing what can prevent your users from reading further on your site or moving away too quickly is meaningful information to have when designing your site. Read these three ways backed by psychology that can help to improve visual attention. Read the article here

3) Callouts for AdWords Offer More Space for Advertisers – Search Engine Watch

With limited space and characters for ad campaigns, the new callouts will provide a benefit to users. The callouts creates the ability to add an additional 25 characters which are placed below the ads. Creating more room for promotional space. Read the full article to learn more about this new extension. Read the article here


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