1) 5 Questions to Consider When Thinking About Bidding On Branded Terms – Search Engine Watch

Weighing all options first before deciding on whether to bid on your branded terms is significant. This will help to determine if branded terms will improve the success of your strategy. Here are five questions to ask yourself as you determine if bidding on branded terms is the right choice for you. Read the article here

2) 5 Ways Listening to Community Data Can Expand Your Content Marketing Strategy - Copyblogger

Listening to what your customers and community have to say about your service or product will help you to better understand where you are succeeding and where you can improve your marketing. Finding the right ways to reach them and hear what they are saying is valuable. This articles provides five ways that you can listen to your community and tools to help you along the way. Read the article here

3) SEO and PPC Need to Stop Being Enemies – Search Engine Watch

To help make your marketing strategy succeed, attempting to make all parts work in harmony is important. Creating cooperation between your SEO and PPC efforts can help to identify and create an improved strategy. Learn more about how to stop making your SEO and PPC efforts work against each other, but rather in harmony. Read the article here