March 14, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) Improve PPC Performance Now: How to Take Advantage of Seasonality – Search Engine Watch

Learning which seasons and holidays affect your campaigns is crucial. Success can come from understanding how to improve and grow to make the seasons work for you.  Tailoring a campaign ad to a specific season or holiday that speaks to the customer can improve your chances of success. Read this article to learn more about how to use seasonality to your advantage. Read the article here

2) You’re not crazy: Google search results do look different – Bennington Banner

Google has rolled out changes to users, bringing a new look to their search results. These recent changes to users desktops will now provide a similar feel to that of Google’s mobile search design. One change users will experience is the new design of targeted Ads within the search results. Read the article here

3) Reach More Customers Across Search and Display with Search Network with Display Select – Inside AdWords

Google’s “Search Network with Display Select” is proving to be helpful for advertisers. They are noticing increased results driven from the new AdWords campaign type, which are reaching a great number of customers. This article shows the results some users are experiencing and how to get started. Read the article here

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