April 3, 2012

The BringShare Email Marketing Dashboard Guide

What you’ll learn:

  • How to add Google tracking to your emails.
  • How to review your BringShare email dashboard data
  • How to use the data to build a SUPER optimized email campaign that gets maximum results!

Part 1: Adding Google Tracking to your Emails

Note: If you are a Constant Contact user, click here for specific instructions.

Part 2: Learn what the data means and how to use the email marketing dashboard to optimize your email campaigns.

3 minutes to smarter email marketing

Smart data makes for smart decisions. It takes just three minutes to compare your email campaigns using your free email dashboard in BringShare. This will give you everything you need to know about your email performance and how you can make smarter decisions with future email campaigns.

What should you be looking at? Start with these four things.

1. Open Rates – Look at the email with the best open rate. That email likely had the strongest subject line or it was sent at the ideal time. Pay attention to these two elements and see how they compare to your other emails with high or low open rates. See if you can determine a pattern – i.e. the emails with the best open rate had similar subjects lines or were sent at a similar time.

2. Clickthrough Rate (CTR)– This is an indication of two things: either great content or a great offer. Study the emails that have the highest CTR and compare them to the ones with the lowest CTR. You’ll probably see an obvious difference between the two. Better promotional offer? More images? Promotional offer button located higher in the email?

3. Bounce Rate – Are people bouncing off your site? In other words, did they click through to your site and then leave without doing anything? A high bounce rate typically means that you didn’t take them to a relevant page on your site. If your email talks about zebras and they land on a page of your site that speaks about ring-tailed lemurs, that’s a pretty major disconnect and a bounce waiting to happen. Test your links and make sure there is a relevant connection from the email to web link.

4. Sales / Conversions – This is where the rubber meets the road. You have to be succeeding on all of the above in order for this metric to look good. Did you generate sales or leads from your email? If the answer is “no”, and you have a low conversion rate, perhaps you need to rethink your offer, your price, your call to action, or the simplicity of your checkout process.
Make faster, smarter decisions

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