Google Penguin 2.0 is coming as soon as the “next few weeks” - Are you prepared?
At BringShare we understand that you’re busy, which is why we want to ensure you’re not caught off guard by Google’s latest major update. Check out our comprehensive Q & A on the impending Google Penguin release below.
Penguin 2.0: What is it?
Penguin is a webspam change by Google dedicated to finding and discrediting blackhat webspam. In a very basic sense, it is an update to the Google algorithm that puts further efforts towards decreasing search engine rankings of websites that employ “blackhat SEO” techniques (and therefore violate Google’s Webmaster Guidelines).
Penguin 1.0 launched back in April of 2012 and caused quite a hullabaloo -effecting roughly 3% of Google searches and drastically changing keyword rankings for some sites. The majority of the sites affected were those employing spammy techniques, but a small number of legitimate sites and SEOs were affected due to their legitimate implementation of typically-spammy techniques.
Penguin 2.0 is the latest algorithm update and is set to launch in the next few weeks.
We’re very excited to announce the release of comparison data functionality. This has been one of our most requested features and it is now live on the BringShare platform for all members.
Scroll to the bottom of this post if you’d like to watch a video explanation of this new feature.
Here’s How It Works
Open the calendar picker and click one of the Comparison Data boxes.
The Comparison Date defaults to the “Previous Period.” This means, if you’re looking at four days worth of data, BringShare will automatically select the previous four days. If you’re looking at an entire month, BringShare will automatically select the previous month.
If you’d like to add two different date ranges for comparison to the current reporting period, simply click “+ Comparison Dates B” and select the date range. When ready, click “Apply Date Range” and all of the comparison data will be added to your marketing reports.
Marketing reporting with BringShare.com is now easier than ever. You can show both month-over-month and year-over-year comparisons in one beautiful report. Or show how the metrics have performed and changed over the previous three months. This functionality is extremely flexible so you can spend even LESS time creating marketing reports.
A step-by-step guide to determining branded keywords driving traffic to your website using Google
Identifying branded keyword traffic can be a pain. Typing up every possible variation of your website and/or brand name is not the way to go about it. Instead, look no further than the branded keywords that are already driving traffic to your website. The following steps help you create and export a comprehensive list of branded keywords that are currently driving traffic to your website.
Successful link building hinges on acquiring quality outreach leads. That’s a given.
But how do you find those leads?
The technical term for this is called prospecting, and it can seem like a time consuming process. Surely there’s a better way than just scouring the internet for industry blogs and stumbling across bloggers that have built a following. Great news; there is a much better way.
Google Display Network is a really smart and convenient way to discover those leads that you’ve spent hours scouring the internet to find. With the click of the mouse, Google Display Network will generate high-quality, extremely relevant lists of outreach prospects, prospects that Google guarantees are relevant to your site. An added benefit? It’s all free.
Check out George Fischer’s article on Search Engine Watch and see how you can simplify your life by leveraging the Google Display Network to prospect quality outreach leads.
Introducing the first of three new SEO dashboard releases.
In this release, we’ve created brand new tools that allow you to segment all organic (SEO) traffic by type of keyword: Branded vs. Non-Branded vs. Not Provided. We also released a keyword filtering tool that makes it easier than ever before to generate lists of keywords based on various filters. Check out this video to get all the details.
A few years ago, I was running my digital marketing agency and experiencing the challenges of client service. Most of the time, working with clients was fun and extremely rewarding. However, there always seemed to be one outlier that made me want to create a gmail filter to auto-delete all of their emails. (FACT: I actually did this once).
Sometimes, the best thing you can do for your agency and for the client is to let them go. How do you know when things have gotten bad enough to take such an extreme measure? I’m going to make it simple for you. If you have a client that does any three of the ten things listed below, it’s time to channel your inner Trump, extend your index finger, and confidently say, “you’re fired!”
10 Bad Client Behaviors That Deserve Firing
If your client does any 3 of these things, fire them today.
They email and text you with the words “Call me” all the time instead of… (hold for a moment of brilliance)… just calling you.
They email you all the time asking for updates when they know the reporting schedule. (We had a client set-up an email to auto-send to us weekly asking for an update! True story.)
They send an angry email asking why you aren’t thinking about this or that strategy when you’ve actually brought it up three times previously but they never responded.
They miss meetings and ignore email updates and then act frustrated that they aren’t in the loop.
They ask you why you aren’t doing your SEO work every time they get a spam email from a blackhat SEO firm in India telling them their site isn’t optimized properly.
BIG ONE: They disrespect one of your employees/colleagues. I have always had a zero tolerance policy for this type of thing because nobody deserves to be disrespected in a professional setting.
They show up at your office unannounced and want to meet “right now” about their new website.
They send you proposals from your competitors regularly asking for your opinion.
They constantly complain about your pricing and try to negotiate it down.
They slow pay.
Firing a client is never the ideal solution but I’ve never regretted the decision to do so. In my experience, the result is always improved morale and more time to focus on GREAT clients which is, by far, the majority.
If you’re an agency or someone who manages digital marketing for multiple clients, this demo is for you. Learn about our BringShare white-label dashboard and reporting tools.
In this video, we’ll show you how BringShare can be used to maintain a strong personal relationship with all your clients. We’ll also highlight our SEO Dashboard, Paid Search (PPC) Dashboard, Social Media Dashboard, Email Dashboard and Master Website Dashboard.
To view a LARGER version of the video, click the four arrows icon in the bottom right of the video:
Have you ever spent 20 minutes in Google and thought to yourself, “ugh… I really wish there was an easy way to quickly see where all my traffic is coming from and what marketing efforts are paying off the most?”
If you have, then this one’s for you…
The new Master Dashboard gives you ALL your important website TOTALS in one place as well as your specific marketing effort data. This way, with a quick glance, you can see the source of your traffic and conversions as well as the grand total.
We’ve also added the “Total Visitor Engagement” bar at the top of the dashboard so you’ll always know the 3 most important engagement metrics on your site: Bounce Rate, Pages per Visit and Time On Site.
Google allows users to create up to 20 goals for tracking various types of website conversions. Now BringShare allows you to include as many of those 20 goals as you like when viewing your marketing dashboards.
This means that you can let BringShare automatically calculate your conversion rate for SEO, Social Media, Paid Search and all other traffic based on any combination of goals.
BringShare will also tell you your cost per acquisition automatically based on your goal selection.
We know what you’re thinking. “Another upgrade to my BringShare Dashboards? Where do these people find the time to find all of these amazing digital data insights? How do they display all of my marketing measurement so that it all just makes sense?”
You’re right. It does sound too good to be true -but it’s not. The new Search Engine Optimization Dashboard provides you with all you could want and more. Check out our latest SEO upgrades in stats, insights and beautiful design:
Print and PDF Capability: Instantaneous SEO Reporting for any date range, anytime -with the click of a button
Let’s start off with the feature you have been asking for: our SEO dashboard includes the same Print and PDF Reporting functionality as our Paid Search Dashboard and Social Media Dashboard. All you have to do to get your SEO Report to send to a client or boss is click our easy “Print” or “PDF” buttons and voilà: your very own Search Engine Optimization Status Report (making you look like the incredibly impressive marketer you are -but with no obnoxious manual reporting effort).
And, as always, the BringShare SEO Dashboard will continue to include the automatic CPA, Conversion Rate and ROI Generator.
The “My Keywords” Section: SEO Trend Brilliance
When you check out the new SEO Dashboard, you’re dropped onto the “My Keywords” tab. Track your top 25 keywords and see how they perform in each of the top 3 search engines, and potentially more importantly, how that ranking translates to visits and sales. Click any specific keyword to show keyword ranking as it trends across time -by search engine and by the amount of visits and sales those keywords drive to your website.