1) 3 Simple Ways to Optimize Your AdWords Remarketing Campaign Now – Search Engine Watch

Making sure that you are optimizing your remarketing campaigns will help you to get the best out of them by reaching and obtaining the right users. One way to optimize your remarketing campaigns is to ensure that you are testing all formats. Testing a text ad could help you to see if this performs better than image ad. Learn more about the three ways to optimize your campaigns in this article. Read the article here

2) 18 Areas of Knowledge Every SEO Must Possess – Search Engine Journal

There are many areas and skills that you can gain knowledge in as an SEO. Expanding your knowledge in multiple areas will allow you apply insight across different areas of SEO. These skills range from local SEO and keyword research to web development. Read the article to learn more about these areas of knowledge. Read the article here

3) 5 Ways to Prepare Web Content to Succeed in 2015 – Search Engine Journal

Keeping up with changes is important to helping you prepare for a new year. Auditing your content can help you to find areas that you may have missed or to find areas that could be changed to help improve over last year. Reviewing these five ways to prepare can provide you with a good guide to planning your content for another new year. Read the article here