February 7, 2014

The Weekly Top 3 Must Read Digital Marketing Articles

1) 4 Steps to Audit Online Content After Hummingbird and “Not Provided” –  Content Marketing Insitute

While knowing where your pages rank is important, even more important is grasping “what” your customers are finding. Without knowing what content is on the pages that are ranking well, you could be missing out on key areas for improvement. These 4 steps will help you audit the content within those pages to better understand “what” visitors are finding. Read the article here

2) Link Building with a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free  – Search Engine Watch

Strengthening relationships between your clients and their customers is important. Using the tactics mentioned in this article, you can bring your clients closer to their customers by unearthing new and unique connections. All of these tips can help you employ positive link building strategies for free. Read the article here

3) 9 AdWords Optimization Tips for Ecommerce Stores from 382 Account Reviews – Search Engine Journal

This article provides a great list of tools for Ecommerce advertisers to find new ways to improve AdWords performance. Steps ranging from basic to expert level are included to allow for any and all advertisers to get started right away. Taking the time to ensure that all of these tips are implemented is important to opening up a new perspective on results.  Read the article here

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